PointData
Graphic Design
Branding
Digital Marketing
PointData is an Adelaide-based proptech company using AI and machine learning to turn complex property data into actionable intelligence, serving clients across government, real estate and property development. As Lead Designer, I led a brand refresh and built the full collateral system from the ground up, covering everything the company needed to show up consistently, from client meetings to office walls.
Brand Identity
The foundation of the refresh, establishing the visual language that everything else would be built on.
Marketing Collateral
Designed to flex across different client conversations with investors, real estate agents, enterprise buyers while keeping the brand unmistakably consistent.
Data Publications & Reports
One of the more interesting design challenges: making data-dense content feel clear, credible and genuinely readable. These reports went directly to clients and needed to hold up as polished, professional documents.