PointData

At PointData, I worked as Lead Digital and UX/UI Designer, owning the end-to-end design of the Valeri platform from research and user testing through to final delivery. Alongside product work, I led the company’s rebrand across parent and subsidiary brands and created marketing and campaign assets across digital and print, including social, eDMs and promotional collateral. It was a role that blended product thinking with brand and marketing execution, giving me broad ownership and responsability.