Xero
Improve the homepage experience through a mobile-first approach..
The objective of the project was to identify opportunities and pain points in order to improve the homepage user experience, and implement a mobile first design approach.
Constraints: We had no access to Xero's customer database, any background research, conversion rates data, and usability testing results on their current homepage.
To avoid working on assumptions we conducted our own research and based our design solutions in our findings.
Project timeline
Prezzee’s B2B lifecycle communications had grown fragmented over time.
Onboarding emails were visually inconsistent and no longer aligned with the evolving brand
Copy lacked clarity and confidence, creating friction during a critical customer moment
Emails varied significantly across regions, making the experience feel disjointed
Designers were recreating emails from scratch, slowing delivery and increasing inconsistency
At the same time, the brand was evolving quickly, and there was no shared system to support that pace across regions.
The solution (two problems, one approach)
Rather than approaching this as a simple redesign, I broke the project into two deliberate phases: establishing a scalable system, then using it to transform the B2B onboarding experience.
Building a scalable email design system
I created a modular email design system in Figma that could be shared globally.
The system included:
The system was built around responsive components that accounted for real email constraints, ensuring layouts, typography, and CTAs remained clear and usable on both mobile and desktop
Clear rules around spacing, typography, colour, and hierarchy
Flexible layouts that worked across different lifecycle stages and regions
The goal was to empower designers and marketers to create emails faster, while maintaining brand consistency and a cohesive look and feel across AU, UK, and US.
Results
The project established a scalable foundation for B2B lifecycle communications at Prezzee. By pairing a robust email design system with a full onboarding redesign, I improved consistency across regions, reduced design effort, and created a clearer, more confident experience for B2B customers at a critical stage of their journey.
Redesign the B2B onboarding lifecycle using the system
Using the new components, I redesigned the full B2B onboarding journey:
Updated copy to be clearer, more confident, and more aligned with Prezzee’s brand voice
Standardised visual hierarchy and layouts across all onboarding touchpoints
Ensured emails felt connected as a sequence, not isolated messagesThe system was built around responsive components that accounted for real email constraints, ensuring layouts, typography, and CTAs remained clear and usable on both mobile and desktop
Clear rules around spacing, typography, colour, and hierarchy
Flexible layouts that worked across different lifecycle stages and regions
This became a real-world validation of the system, proving it could support complex lifecycle communications, not just templates.
