Jurassic World Magical Moments
End-to-end campaign effort translating a global entertainment partnership into a cohesive, high-impact digital experience across product, lifecycle and paid media touchpoints.
Overview
Jurassic World Rebirth was a high-impact partnership between Prezzee and Universal, created to tap into the global anticipation around the upcoming movie and drive cultural relevance through entertainment.
The campaign brought the Jurassic World universe into the digital gifting space, blending cinematic intensity with interactive brand moments across multiple touchpoints. From inbox to in-app, the experience was designed to feel immersive, bold and unmistakably tied to the film’s visual language, while still aligning with Prezzee’s product and brand system.
The objectives were:
• Drive engagement and transactions through a timely pop-culture moment
• Elevate brand perception through a premium entertainment partnership
The rollout included owned, paid and in-product channels to ensure a cohesive and high-visibility launch.
My role:
I led the campaign end-to-end and was the sole designer across all touchpoints.
Working closely with agency engineers and the MarTech specialist, I translated the Jurassic World creative direction into a cohesive digital ecosystem within Prezzee’s environment. This meant adapting a globally recognised entertainment brand into formats that felt native to our product and channels, without losing its cinematic edge.
I was responsible for the design and execution of:
• eDM campaigns
• Organic and paid social assets
• Digital card design
• In-app messaging
• Content cards and supporting campaign visuals
Beyond visual execution, my role required balancing brand integrity, performance marketing goals and technical feasibility. I collaborated cross-functionally to ensure assets were responsive, correctly implemented across platforms, and optimised for engagement.
