Jurassic World Magical Moments
End-to-End Campaign Design
Licensed Brand Collaboration
A global entertainment partnership brought to life across product, lifecycle and paid media. Designed to feel immersive from the first touchpoint to the last.
Overview
Jurassic World Rebirth Magical Moments was a high-impact partnership between Prezzee and Universal, created to tap into the global anticipation around the upcoming movie and drive cultural relevance through entertainment.
The campaign brought the Jurassic World universe into the digital gifting space, blending cinematic intensity with interactive brand moments across multiple touchpoints. From inbox to in-app, the experience was designed to feel immersive, bold and unmistakably tied to the film’s visual language, while still aligning with Prezzee’s product and brand system.
The goal was to drive engagement and transactions through a timely cultural moment while elevating Prezzee's brand perception through a premium entertainment partnership.
My role
As the sole designer on this campaign, I led end-to-end execution across eDMs, organic and paid social, digital card designs, in-app messaging and supporting campaign visuals. Working closely with agency engineers and the MarTech specialist, I translated the Jurassic World creative direction into a cohesive digital ecosystem that felt native to Prezzee's product and channels without losing the cinematic edge of the IP.
Beyond visual execution, the role required balancing licensed brand constraints, performance marketing goals and technical feasibility across every asset.
Impact
The campaign delivered strong reach and engagement across all markets. Social activity generated 4.9M impressions and 606K engagements across TikTok, Instagram and Facebook, with video views reaching 18.2M and link clicks exceeding 359K. Meta performed particularly well, with a healthy 1.35% CTR and efficient CPE of $0.08.
The Jurassic World gifting experience resonated globally, with 4,404 personalised videos completed worldwide and 3,655 downloaded across AU, US, UK, NZ and Canada. Australia led with 2,153 completions, reflecting strong local engagement with the campaign mechanic.
Gift card sales generated $36,639 globally, with Australia accounting for the majority at $20,010 and an average card value of $97.