Jurassic World Magical Moments
End-to-End Campaign Design
Licensed Brand Collaboration
A global entertainment partnership brought to life across product, lifecycle and paid media. Designed to feel immersive from the first touchpoint to the last.
Overview
Jurassic World Rebirth Magical Moments was a high-impact partnership between Prezzee and Universal, created to tap into the global anticipation around the upcoming movie and drive cultural relevance through entertainment.
The campaign brought the Jurassic World universe into the digital gifting space, blending cinematic intensity with interactive brand moments across multiple touchpoints. From inbox to in-app, the experience was designed to feel immersive, bold and unmistakably tied to the film’s visual language, while still aligning with Prezzee’s product and brand system.
The goal was to drive engagement and transactions through a timely cultural moment while elevating Prezzee's brand perception through a premium entertainment partnership.
My role
As the sole designer on this campaign, I led end-to-end execution across eDMs, organic and paid social, digital card designs, in-app messaging and supporting campaign visuals. Working closely with agency engineers and the MarTech specialist, I translated the Jurassic World creative direction into a cohesive digital ecosystem that felt native to Prezzee's product and channels without losing the cinematic edge of the IP.
Beyond visual execution, the role required balancing licensed brand constraints, performance marketing goals and technical feasibility across every asset.
Impact
This campaign was designed primarily as a brand awareness and engagement play, particularly for Prezzee's UK and US markets.
The mechanic delivered.
The campaign delivered strong reach and engagement across all markets. Users could nominate a friend to join a fictional Jurassic World expedition and generate a personalised video using their photos. The goal was to create something people genuinely wanted to share.
4,404 personalised videos were completed globally across AU, US, UK, NZ and Canada. 3,655 were downloaded and shared. Australia led with 2,153 completions, but strong numbers in the US (1,165) and UK (895) reflected the campaign's success in the markets it was specifically designed to grow awareness in.
Paid media performance supported the reach.
4.9M impressions and 606K engagements across TikTok, Instagram and Facebook. 18.2M video views. Meta delivered a 1.35% CTR at a CPE of $0.08, well within efficient benchmarks for an entertainment campaign.
Gift card sales generated $36,639 globally, with Australia accounting for the majority at $20,010 and an average card value of $97.