Jurassic World Magical Moments
End-to-End campaign design
Licensed brand collaboration
Visual systems & consistency
End-to-end campaign effort translating a global entertainment partnership into a cohesive, high-impact digital experience across product, lifecycle and paid media touchpoints.
Overview
Jurassic World Rebirth Magical Moments was a high-impact partnership between Prezzee and Universal, created to tap into the global anticipation around the upcoming movie and drive cultural relevance through entertainment.
The campaign brought the Jurassic World universe into the digital gifting space, blending cinematic intensity with interactive brand moments across multiple touchpoints. From inbox to in-app, the experience was designed to feel immersive, bold and unmistakably tied to the film’s visual language, while still aligning with Prezzee’s product and brand system.
The objectives were:
• Drive engagement and transactions through a timely pop-culture moment
• Elevate brand perception through a premium entertainment partnership
The rollout included owned, paid and in-product channels to ensure a cohesive and high-visibility launch.
My role:
As the sole designer, I led the end-to-end execution across multiple touchpoints, ensuring consistency while working within licensed brand constraints.
Working closely with agency engineers and the MarTech specialist, I translated the Jurassic World creative direction into a cohesive digital ecosystem within Prezzee’s environment. This meant adapting a globally recognised entertainment brand into formats that felt native to our product and channels, without losing its cinematic edge.
I was responsible for the design and execution of:
• eDM campaigns
• Organic and paid social assets
• Digital card designs
• In-app messaging
• Content cards and supporting campaign visuals
Beyond visual execution, my role required balancing brand integrity, performance marketing goals and technical feasibility. I collaborated cross-functionally to ensure assets were responsive, correctly implemented across platforms, and optimised for engagement
Key challenges
Translating a globally recognised franchise into Prezzee’s ecosystem while maintaining both brand identities
Working within strict licensed brand guidelines and approval processes
Designing consistently across multiple touchpoints, from lifecycle comms to in-app and card experiences
Balancing creative expression with pre-defined visual and tonal constraints
Delivering at pace as the sole designer across all campaign outputs
