Christmas Magical Moments
Integrated Campaign Design
Lifecycle Marketing
Paid Media
A global campaign designed to showcase AI-powered personalisation in corporate gifting, positioning Prezzee as a premium and forward-thinking solution.
The campaign rolled out in phases, launching to B2B audiences in September before expanding to both B2B and B2C markets in December.
The concept
Create your own personalised Christmas carollers choir
Businesses were invited to create a personalised Christmas choir that would sing a customised message of appreciation and festive cheer to their teams or clients.
Using AI and deepfake technology, uploaded team photos were mapped onto festive carollers, generating a bespoke video experience that felt playful, unexpected and highly shareable.
The idea combined novelty with genuine emotional impact, helping businesses express gratitude in a memorable way while seamlessly linking to gift card distribution.
How it worked
The experience lived on a dedicated microsite, aligned with the broader Magical Moments campaign ecosystem. To participate, user should:
Upload team member images (minimum of 2)
Choose a song
Generate a personalised video via the external platform
Import the final video into the Prezzee Business portal
Send out digital gift cards to staff, paired with the custom choir message
This created a clear journey from interactive experience to gifting conversion, reinforcing Prezzee as both innovative and operationally seamless.
My role:
Working closely with agency engineers, a copywriter and the sales team, I led the design and execution of B2B campaign assets across every touchpoint such as LinkedIn content, segmented eDMs, paid media and above-the-line OOH placements across billboard, shopping centre panels and digital displays.
To manage consistency at scale across a global rollout, I proposed mapping the entire campaign ecosystem in Figma, creating a single source of truth that improved visibility, streamlined feedback and gave regional stakeholders a clear view of localisation and execution.
Sample video created by the brand team
OOH Media
Adelaide Shopping centre display panels
Impact & Insights
The campaign delivered strong results in performance media, with the US seeing 200% YoY growth and AU up 60% for the quarter. Overall registrations in AU and UK softened slightly, consistent with broader market trends in those regions, while the US bucked the trend with positive YoY growth across the board.