Christmas Magical Moments
Integrated Campaign Design
Lifecycle Marketing
Paid Media
A global campaign designed to showcase AI-powered personalisation in corporate gifting, positioning Prezzee as a premium and forward-thinking solution.
The campaign rolled out in phases, launching to B2B audiences in September before expanding to both B2B and B2C markets in December.
The concept
Create your own personalised Christmas carollers choir
Businesses were invited to create a personalised Christmas choir that would sing a customised message of appreciation and festive cheer to their teams or clients.
Using AI and deepfake technology, uploaded team photos were mapped onto festive carollers, generating a bespoke video experience that felt playful, unexpected and highly shareable.
The idea combined novelty with genuine emotional impact, helping businesses express gratitude in a memorable way while seamlessly linking to gift card distribution.
How did it work
The experience lived on a dedicated microsite, aligned with the broader Magical Moments campaign ecosystem. To participate, user should:
Upload team member images (minimum of 2)
Choose a song
Generate a personalised video via the external platform
Import the final video into the Prezzee Business portal
Send out digital gift cards to staff, paired with the custom choir message
This created a clear journey from interactive experience to gifting conversion, reinforcing Prezzee as both innovative and operationally seamless.
My role:
Working closely with agency engineers, copywriter and sales team, I led the design and execution of B2B campaign assets across multiple touchpoints, translating a complex AI-led concept into clear, engaging experiences for corporate audiences.
This included:
LinkedIn content tailored to corporate audiences
Segmented eDMs aligned to different business customer groups
Paid media assets
Above-the-line placements across OOH, shopping centre panels and digital displays
To support a global rollout and maintain consistency at scale, I proposed mapping the entire campaign ecosystem in Figma. Every asset, from LinkedIn posts and segmented eDMs to paid media and OOH placements, was structured within one shared workspace.
We also developed a clear messaging framework directly in Figma, ensuring alignment between visual design and copy across all touchpoints.
Figma became the single source of truth for the global team, improving visibility, streamlining feedback loops, and enabling regional stakeholders to align on localisation, rollout and execution.
Key challenges:
Simplifying a new AI-driven experience into clear, user-friendly interactions, balancing innovation with usability.
Translating an abstract, emotional concept into a cohesive visual system that could flex across channels without losing impact.
Designing for global rollout, ensuring consistency across regions while allowing for localisation and different audience contexts.
Maintaining strong brand alignment at scale, while evolving the visual language to feel distinctive and campaign-led.
Sample video created by the brand team
OOH Media
Impact & Insights
Business Data Overview
Overall registrations (from Looker) saw a slight YoY decline in the AU and UK markets ( -15.5% and -24.8% respectively), the US bucked the trend with positive YoY growth.
This regional softening in AU/UK is following the general trends we were seeing last year for these markets across Prezzee Business.
Performance Media Overview (Business)
In contrast to total business trends, performance media delivered marked YoY improvements, with the US and AU seeing gains of +200% and +60% respectively for the quarter.
While the UK saw a positive trajectory following tracking corrections, sign -ups in that region continue to lag behind previous year's performance from a digital attribution standpoint.